Why Care About List Building?

In this video, I want to talk to you about what is list building and why you should care, or why does that even matter?

On its face, list building is essentially just collecting email addresses.

What you're going to want to do is you're going to want to think about this though as, like a community. Who in your sphere, or who out there is going to want or love your products? The more people that you can collect, and the more email addresses that you can bring into your email provider or your database, the easier it's going to be to sell your products in the future, because this is a method of targeting.

So one example that we use is candles and candle wicks. So imagine that if you were able to collect (at a very low cost) a number of customers on candle wicks. Well, whether you're giving them a strategy guide as a free giveaway, as a, call it a lead magnet, give them a full on e-book on how to pick the best candles, how to actually pick all the fixtures...

Ideally what you're doing is you're just targeting the right audience because the people that want to know more about candles are going to want to buy candle wax. They're going to want to buy candle accessories. They're going to want to do a number of things in that candle sphere and so this is where your higher margin products come in, where you get to sell them, and get to sell them at a much higher rate.

So Why Should I Care?

Now you're probably wondering, “Why do I want to build a list? Why does that matter? Why don't I just sell them straight out?”

The honest truth is that when you're able to target somebody with something that they love already and then give them more advice, or more information on that same topic, they're going to fall in love with you. They're going to actually grow… I guess we'll say, grow their interest in you. They will trust you more and then the barrier of entry to actually buy your products is going to go down a whole lot faster.

So in this case, building a list gets them to trust you more, gives you the ability to sell them. But sell them over and over again in the future, and so the more targeted your list is, and the larger it is, the more you can actually do the math moving forward to see how big your promotion really will be.

Anytime you mail the 10 people versus 100,000, you know for a fact that your conversions, if they're at 10%, you're only going to make one sale with the 10 person, but as you know, you're going to make 10,000 sales from the 100,000 person list.

So, build your list, grow your community and we have something to help you to do that.

One thing that I've put together is our checklist, it's our 10 part checklist to actually build a Million Person Checklist. It's everything that we've learned over the many years of doing this and it is our go-to for headlines, for location of traffic and specifically all of our conversion sneaky tricks that we've used over the years.

We've put that in one single blueprint, and we'd love for you to have it. We're giving it away. All the information is just below, all you need to do is click the link, and get it right now.

So thank you so much, Brett Fairall with The Fairall Group again, and we look forward to hearing from you in the next video. Take care. Bye.