What Is Email Marketing Automation?

In this video, I want to talk to you about email automation.

Email automation, or you can call it email marketing, is just an automated sequence of messages that go out after you have acquired a new lead into your list.

We've talked extensively in a lot of my other videos about what list-building is, what it means to generate a lead. But ideally our main focus here is to create an automated series of messages that just help that new prospect who just downloaded your lead tool, or who just subscribed to your newsletter... However they submitted their email, they are now getting emails from you to help build that relationship.

Email automation is just a relationship-building mechanism to help you automatically gain credibility with somebody who really has no idea who you are. This person may have found you on YouTube. This person may have found you on Facebook. They may have searched and randomly come across your site. But the thing is, whatever you offer them to start ‒ could be a cleanse, could be a video cheat sheet guide, whatever it happens to be ‒ you now need to do your job to not just provide goodwill but also to prove that you are an expert. Show them that you know what you're talking about, that you can help them or that you can help them overcome a challenge or some certain problem.

In the whole concept of email marketing and email automation, you need to do the best job you can to show off how great you are; not bragging, just maybe a humble brag. Show off your skill set. Show off your knowledge. Show off that you know what you're doing.

But you lead through case studies and also lead through education. Train them on everything that you know and help them overcome any of the problems they've ever experienced and basically just prove that you know what you're talking about and that you're worth listening to.

If you can do that, your open rates will be solid. Your click-throughs will be solid. Any recommendations you make for any other offers or any of your own offers will be solid. And you will now have an automated and consistent income coming in from this one email automation sequence.

I hope that helps.

Now, I have a gift for you. This gift is actually our checklist that we use to create new lead tools. It's what we call our seven-figure or Million Person Checklist and list builder.

What we do is anytime we create a new lead tool or any type of new asset ‒ could be a checklist, an ebook giveaway, whatever that is, or even a quiz ‒ We actually have a series of things that we run through, just kind of like our checks and balances, our last few things, to make sure that it's actually going to be legit. Make sure it's actually going to convert and convert well.

This is headlines. This is branding.

But we're going to give that away to you today. If you want to go ahead and grab that, just go ahead and scroll under this video. There's a link somewhere just down there, and then we'd love for you to go ahead and get that on the other page.

Thank you so much for tuning in. Really appreciate a Like, subscribe to the channel, a comment, or even unlike. On all the comments, I respond to them personally, so thank you again. My name is Brett Fairall, and I can't wait to see you in one of my other videos. You take care. Have a good day. Bye, bye.