Organically Building Facebook Groups Through List-Building
It’s Facebook time!
In this post we’re going to dissect how to build a private Facebook group through your list building tactics.
We're going to be building a Facebook community, a private Facebook group, while at the same time helping you build a list. Now you're probably wondering, why would you want to do this? Why does that matter? That's two separate places. I don't want to manage that, Brett.
Trust me, this is something you definitely want to do and do right out of the gate.
There are some people who will actually, prior to launching a product, they'll either buy or they will acquire a Facebook group because it's a group of very targeted individuals.
And that’s key to the equation. Consider this... if you manage, say a 10,000 person Facebook group, your deliverability to that group is almost 100 percent depending on the attention that you have with people in that group.
And they don't throttle any of that communication.
Unlike a page where when you post something on your page, even if somebody has liked it, you're barely getting a 5% to 8% viewability rate, which is nuts.
So if you look at your own profile on your own personal Facebook account, whenever you actually post something, there's only a certain number of people that are going to get access to it because it's all based on their algorithm of who interacts with your content the most.
That algorithm gets bypassed when you have a group and deliverability goes through the roof.
The main reason why you want to build a Facebook group is because when you're building a list and you're targeting a specific audience, you want to give them another environment to find like-minded people so that way they know that they're in a good community, they're in a good group, but it's also being put together by you.
That means that you create a theme around what you are doing.
The Facebook group that we're building internally right now is “I love list building”.
When you look at something like that, “I love list building” or “I love videographers” or “I love video work” or something... whatever you want to be putting in that theme, it's the overarching theme of what your business is about.
For us, it's lead gen, right? And so we want to get to a larger theme so people can get behind that movement, like Facebook advertising for instance.
I know there's a large Facebook agency, it's like a high ROI Facebook advertising, or a Facebook ad buyers. These are all themed based types of groups that you can create that will organically grow and at the same time it will be used as a platform to sell your existing products, your future products, AND (importantly!) a really fantastic place to do market research.
In some of my other posts I've talked about doing deep dive surveys, and market research, and asking and polling the people who are more likely going to be buying your services.
Internally when we have a new product or we’re thinking about coming out with something new, we just go to our groups and we say, “Hey, what do you think about this? Is this something that would be interesting to you? Would you actually really like that?”
Almost 100% of the time they're going to be your perfect litmus test to actually tell you whether you should go in that direction or not. It's just beautiful. It's fantastic and most people are really amped because in a group they can share whatever they love and whatever's relevant to them in list building. Especially in a group called “I love list building.”
They can talk about all their list building techniques, the tools that they've used.
They can share their funnels, they can get advice from people on how they can improve the headlines, how they can actually improve the call to action.
You're probably wondering at this point, “Great Brett, that sounds fantastic. I'd love a group. How do I do it?”
Good question, here’s the answer.
Typically what we do is when they first opt in to, say, an ebook or a checklist or whatever they're opting in for, what you'll end up doing is the first email out will be the confirmation email.
That will be something that is oriented around, “Hey, here's how you access this thing you said you wanted.” Sometimes you'll put it in some other language, something else that actually might be a call to action to a product, something that gets them back to the thank you page where you can actually sell them on your tripwire or some form of other low barrier to entry product.
That’s the first email.
The second email I like to use as furthering the relationship. So when you're furthering the relationship with them, tell them about you.
Tell them about your mission, tell them why you're doing this. Tell them a little bit more about how they can actually grow their knowledge with you, and actually educate them on things they may not have known.
Give them some really cool tips, tactics, something that might shock them, something that might pique their curiosity, but also stuff that's like meat. Good stuff.
Don't give them sizzle at this point, like really do whatever you can to bring as much value as possible and do that, I believe strongly, for the first five emails at minimum.
After that you go to email number three this is where we like to introduce them to the Facebook group.
This can be on day three, this can be on day two where you do two emails the first day and then one on the next.
The point is to offer them the opportunity to actually get with like-minded people and you want to have a community and provide them the ability to have a sounding board to share things, private to them.
Whatever you can do to give people a sounding board but also a place to post up their microphone and actually just go ahead and share their voice in a big way with people that will actually listen to them.
That's a really big part of the Facebook group as well. Give them a community so they can find more like-minded people because guess what, everybody's on Facebook or everybody's listening and tuning into your emails, but they don't know who else is actually out there.
Your Facebook group gives you that ability to do that. It gives you the ability to connect individuals. It's, in my opinion, one level down from a private membership site.
So build your list, AND build your group. Then throughout, if you do email #3 to promote the group, then do email #6 to remind them about it.
In emails #4 and #5, you put the reminder that they should go and check out your group in the PS, so there's always a way to get them back into the group because it's going to pay off so well since it's such a fantastic targeted audience of people that you can now use as not just market research, but also it's going to be a perfect place for you to sell some of your offers as well.
You can do discounts, you can do deals, you can do weekend specials, you can do holidays, you can do all these different things.
And it's not really out of the norm because they know you're the Admin, they know you're the moderator (and by default the EXPERT).
So for example - we created a vaccine group about six years ago and there's probably close to 10,000 people in the group right now and even though it's been six years even to this day, there's over a dozen comments every single day on this and it's self-regulated and it's moderated by everybody that's in the group itself.
Once you get about three weeks in and you get over 100 people plus into this community, you're going to be able to be able to approach and appoint certain people who are the most active on there as admins or moderators. This gives a sense of pride to these super active people and it gives them the chance to spread the word about it even further. Plus…
Now THEY actually manage the group and it manages itself. So there's some tactics and some things that you have to do in order to keep the group alive for the first couple of weeks.
And there's just some posting techniques and things that we've learned over the years to be able to do that. But for the most part, it's just give goodwill, continue to support them.
Always make sure to encourage engagement and make sure that they know that they're in a very good group of like-minded people that are going to support them and they’re okay to just share whatever they want to share and make sure that it's relevant and stays relevant.
So can you build a list? Of course you can.
Can you build a group? 100% definitely you can.
As far as list building goes, I do have a treat for you. We have a checklist that we use for checking off all of our headlines, all of our pages, everything that you actually need in order to build that seven figure list.
It's a full checklist I want to give you. It's a download that you can grab. There's a link at the bottom of this post and you can go ahead and get that at any point.
Go ahead and scroll on down and get that today. I think it's going to do you very well and it's what we use for all of our clients as well as have our own in house offers, so thank you again for reading this post!