How To Create A Lead Tool To Use With Affiliates

It’s time to talk about what it takes to create a lead magnet or lead tool that will generate OVER 50% conversion working with affiliates.

Now, whether you're doing cold traffic or using an affiliate's warm traffic, you're going to want to do a little bit of homework before you build out your page.

A lot of times when you're working with affiliates, there is some negotiation involved. A lot of times they won't push traffic to a lead page or lead tool because they don't want to give you any person on their list. It's just what it is. They're spending a lot of time, spending a lot of money to generate their own list, so they don't want to just give it away willy-nilly.

But in many cases, they will actually work a negotiation with you if you either do a CPL, which is cost per lead, or you can negotiate with them, "Hey, I know my funnel is going to convert X, and so I'm willing to pay you 50 cents per dollar," … whatever that is, and then they'll do it.

The other way is that if you were able to tag the leads and actually give them credit (or commission) for any resulting sales, whether that's a lifetime cookie or just over the next six months.

That being said, how do you get your lead page to convert at over 50% when you're actually working with somebody like that?

First… do your homework.

Pay attention to some of their videos. Ask them what the last five promotions that they sent were, and how well did they do.

Get in the affiliate’s head, but also subscribe to their lists. See what they send and do your due diligence prior to actually talking with them to see, "Oh, well, what worked well? What didn't work well? Who is your audience? What do they love? What do they hate? What do they really just need more than anything else?".

So when you have all of that information, you can now build your page and it's going to convert exceptionally well because you’re using all of the messaging and all of the comments or all of the feedback that their list has provided you, or this affiliate has provided you about their list.

Keeping that in mind, there’s another way to get their information right.

You can do a deep dive survey with them. Ask them very specific questions on exactly what is going through their heads. Ask them questions on what keeps them up at night. Ask them where they would love to be.

I'm going to provide a link just below to a video that goes directly through what a deep dive survey is and how you can actually use it to generate high, high converting lists.

But here's the thing, when it comes to your affiliates you need to serve them in the way that they want to be served ‒ give them something that provides goodwill and actually delivers really great content that their list cannot say “no” to.

In a lot of cases... quizzes do exceptionally well

Quizzes are just another form of lead tool. A quiz can help assess something that this list may not know about themselves but also that they're just so curious about that they can't help themselves but finish the quiz.

The majority of quizzes that we do convert over 50% to affiliates, but just bear this in mind...

Whether you are building a checklist, a lead tool that is a giveaway for an ebook, or if it's a quiz, make sure that whatever affiliate you're working with knows that you will work your fricking butt off to actually serve their list in the best way possible because they're always looking for new things to keep their list happy, growing, thriving, and opening and clicking their emails.

Don’t ever just provide the run-of-the-mill, "Oh, well, these are our lead tools, and this is what I have. Pick and choose which one's going to be best."

No, you customize a campaign for them and that is how you get your 50% and that is how you convert higher than everyone else in the game.

lead generation conversion

And guess what? When those conversions are high, your affiliates are businessmen and they’ll continue to promote you because they know that their community loves you. So if that's the case, they're going to send again immediately after to all unopens because they know the conversions are going to be there and the money's going be there.

So there you go. There's your answer, and that's what you need to do.

If you want to build a list yourself and you're curious about the model that we use, we've put together a seven-figure checklist for you today.

We call it The Million Person Checklist of how to actually build that seven figure list and how to make it a high converting list.

That free checklist is just below. There's a link below this post. Just click it, head on over, submit your email, and it's right there for the grabbing.

I hope you enjoyed this post! Take a minute to poke around the rest of the site and read other posts or watch some of my (occasionally weird!) videos. Thanks again for reading!

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