Getting Affiliate and JV Partners

In this post, I’m going to share some of my most powerful information about….

Affiliates and JV partners!

Where's the best place to grab them? Where's the best place to find them?

There're a number of places where you can meet just the right people.

A lot of times, it happens when you're at events, when you go to conferences live and in person.

If you're in, say, a marketing-based industry, Traffic and Conversion is a fantastic event that usually happens in San Diego every February. There are usually 6,000 plus marketers in all different types of businesses.

Another fascinating place you can actually get more partners, if you have a product or you have some kind of online course, you can actually go to ClickBank.

ClickBank is a fantastic resource.

They have a massive marketplace of people who drive traffic (these are what we call our affiliates) and then vendors, people who actually have products.

They have this really cool platform where they connect all these people together, and then they have the payment and the processing and the payouts and all the affiliate commission stuff. And … (BIG PLUS!) they handle it all for you. Clickbank gets my highest recommendation.

But say you want to go and find partners and create more of a direct relationship.

Events are phenomenal, but I think, more than anything, going to your closest partners or going to the people you're already doing business with, and just asking them, "Who else do you know that would actually really appreciate this? Who else do you know that would actually have a community that would love my stuff, my thing?"

Going to them first might be one of your best bets. 

Your network is so valuable in so many ways, and often we just take it for granted because it's easy to overlook the people who are closest to you and the work that you've done with them. 

networking

But this group is very likely to know other people that they would recommend you to.

And being that you've already done business with them, there’s an even greater chance that they'd actually want to serve and support you.

When you do go to an event, and you want to meet an affiliate or a potential partner, what you want to do is you want to find out as much about them as you can.

You want to know exactly who that person is and how you can best serve them.

That's really the “secret sauce” of getting great affiliates... going to some of the larger partners who have bigger lists and just giving them the farm or being willing to work your butt off in order to get them to promote for you.

That could include writing all of the custom emails for them to send out, custom swipes, creating a page that's custom to them and their community. But that all starts with you asking questions to them about what does their audience love more than anything and also subscribing to their lists.

One of the great ways you can target someone and get them into your community as a JV partner is just Googlin'. Googlin' ‒ that's right, I said Googlin' with a -lin'.

It’s pretty much just looking at the service you offer and seeing who else out there could be an indirect partner for you. Call them an indirect competitor.

Even people who are in your space selling very similar things can be somebody really fantastic for you because there's going to be people on their list that end up loving YOU and your product more than them… just because of who you are.

Everybody that came onto their list and liked their topic, doesn't mean they actually liked their product.

Now, if you're wondering about generating or getting these new affiliates, it's about doing the work, but it's also about making sure that you follow them and follow their voice, as in getting their tone.

One of the best ways is, if you do find somebody after your little Googlin', is that you subscribe to their lists.

Once you do that, and you watch some of their emails, see what they're promoting, and then if you're congruent with that or if you're willing to put in the work to create something that is congruent, now you reach out to them and you say, "I have an incredible ___________…”

“I have an incredible product, I have an incredible lead tool, I have an incredible thing, whatever that is your list will absolutely love. I think it's going to help you generate X amount of sales. I think it's going to be such and such." (And then making sure that you have your data ready for them is super important as well.)

Having all your numbers down every time that somebody actually does a mailing for you or every time that you actually get a certain number or bit of traffic to your site is crucial knowledge for your affiliate.

If I'm sending you 10,000 clicks, I know exactly what my earnings per click are. That way, I can say, "Okay, well, if it's a $2 earnings per click, then fantastic. I'm going to go ahead and make $20,000 on this one mailing." Just having your numbers dialed, knowing exactly what their audience wants, really being willing to serve them in a big way and understand that it's all a negotiation.

Everything you do when it comes to these affiliates, especially when it gets to the larger affiliates, it's all a negotiation.

When you do get a whale ‒ we're calling just a whale in the sense of a person with a massive list to promote for you ‒ a lot of the other affiliates will come out of the woodwork and actually support you as well.

Because people pay attention.

There are people watching some of these bigger promoters regularly because everybody is subscribed to their list. If they see that they're promoting something, it means they're committing to mailing for this person because it's actually worth their time as well.

Do what you can. Be willing to negotiate. Be willing to take a little bit of a cut but also make sure you serve them in a really big way.

Once you’ve started to establish yourself it’s time to up the game, and events and masterminds are a huge potential win in this case.

We have our own Mastermind. It's called Mimosa Mastermind, and it's one of the coolest, most unique groups of people that we've been able to amass.

Let me be clear, I’m not pitching our event, just using it as an illustration of one of the ways we’ve been able to generate fantastic JV partners because we only allow in some of the coolest (and the weirdest) people.

We want to find who is going to help make a difference in the world.

The higher the echelon of the person you're working with and talking with, will naturally attract other people at the same level, and included in that group are likely going to be individuals who want to promote for you.

If you do well for them, and you actually break your back for them, and you want to serve them, they're going to continue to mail. And if it goes well, they're going to push to unopens, and they're going to mail for you consistently over and over and over again.

And there you have my best JV and affiliate-generating and acquiring tactics.

I hope those were valuable for you.

But it all starts with a list. You're going to need a list because sometimes your affiliate partners are going to want swaps. What a swap is, if you're not familiar, is if they're willing to send you 10,000 clicks, sometimes partners are going to want 10,000 in return.

You’ve got to have a list ready for something like that.

Just keep in mind that if you have a zero list, there's going to be a bit of a challenge for you to actually get bigger affiliates to push for you, if that's what they want in return.

So…

Why don't we start you off on the right foot?

I have a checklist that I'm going to give you. This checklist actually walks through every single piece that you need in order to create a lead-gen tool that's going to generate you a seven-figure list. This is what we use for all of our in-house offers. This is what we use for all of our client offers. This is our checklist of things that we go through to make sure that that is a good-to-go and ready-to-publish asset.

Grab it for free using the link below. That's all on me. Click the button and get your own copy.

I hope you enjoyed this post. I appreciate your time. I'd love it if you could subscribe, like ‒ dislike this video if you didn't ‒ comment... I respond to them personally. Again, my name is Brett Fairall, founder of The Fairall Group. Check out some of my other blog posts and videos.

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